ARMANDO PRADOS
ENTREPRENEUR. INVESTOR. ATHLETE.
BUSINESS MENTOR. SPEAKER.
Hello, my name is Armando Prados. Since embarking on my entrepreneurial journey at the age of 17, my career has taken many different paths - from being a founder to a CEO to focusing on business coaching. However, the one constant throughout has been my commitment to setting goals and finding fulfillment in the process of working towards achieving them.
I have founded several hospitality companies under the umbrella of Wasabi Investment,my investment vehicle. This company includes several enterprises, including AIRE Ancient Baths, Honest Transfers (a luxury transportation service), and ICDE (a medical and aesthetic dermatology clinic), among others. While in different sectors, these companies have one thing in common: an unrelenting commitment to offering the best possible customer experience. Now, my focus is on expanding my investments and finding new concepts and ideas that inspire me.
AIRE Ancient Baths is a unique concept offering a one-of-a-kind physical, technological, and mental disconnection, inspired by ancient thermal baths housed in beautifully restored historic buildings. Our first AIRE opened in Seville in 2004, and since then we have expanded around the world with locations in: New York, London, Barcelona, Copenhagen, Chicago, and new openings scheduled in New York and Toronto among other cities. During my time at AIRE, I've held various roles, including co-founder, Board member, CEO, Marketing Director, and Expansion and Development Director. Through these experiences, I've gained invaluable insights and developed a strategic perspective that benefits my business coaching.
I love challenges. I believe in visualizing goals and knowing that consistency and discipline are non-negotiable. Each year, I set new goals for education, sports, and professional development to keep growing and learning. For example, pursuing an MBA, getting a boat skipper license, running a marathon, or improving my English. (Improving my English has been a primary focus of mine for the last decade. I realized its importance after our company expanded internationally and committed to learning it.) I apply this same methodology to all my projects, whether it's business coaching, investments, or talks.
I make it a daily habit to exercise and challenge myself physically. I've done several marathons, Ironmans, snow runs, and I've even completed an open water swim, crossing the Strait of Gibraltar in under six hours.
My biggest goal now is to share my life experiences and lessons with others, whether it's through public speaking, getting involved in new projects, or business coaching. I want to share my professional experiences, including both the best moments and the biggest failures, and give back to society for all the good fortune I've had on my journey. I can’t wait to meet you!
¡Enjoy the Journey!
Here are some fun and interesting facts about me!
I'm claustrophobic and avoid elevators if I can.
I love sweets and I'm always on the lookout for the perfect dessert, especially if it's a cheesecake. I indulge my sweet tooth and eat desserts on Wednesdays.
I always carry a notebook with me. In it, I write down the names and essential details of every hotel and restaurant I go to: the dishes I've eaten, interesting facts about the hotel, and my overall impressions. I constantly try to visit new places and analyze innovations in customer experience.
I start every day by swimming two kilometers, followed by breakfast.
I love people meeting new people, connecting, and making them happy. My current role as a business coach allows me to meet people involved in new projects, and I find this very enriching.
Some of my first jobs as a teenager were making toast in a cafeteria, playing Santa Claus at Christmas, and putting up and taking down seasonal awnings.
I worked as an Executive Producer at Telecinco (a Spanish TV channel) for several years while pursuing my own projects. Eventually, I decided to invest all my time in the idea that later became AIRE.
Improving my English level is undoubtedly the most constant and permanent goal in my life. Each day, I devote two hours to enhancing my written and verbal skills. It is a non-negotiable tool in today's world, and although it requires a lot of my time, I couldn't operate without it.
In 2022, I earned my Recreational Boat Skipper's license, since I am passionate about sailing and the sea. Achieving this required technical training, attention to detail, and pushed me outside of my comfort zone.
¿HOW CAN I HELP YOU?
BUSINESS ANGEL
One of my main goals in business coaching is to use my experience to assist entrepreneurs.
BUSINESS COACH
One of my main goals in business coaching is to use my experience to assist entrepreneurs.
SPEAKER
I love getting the opportunity to share my story, challenges, experiences, and methodologies to help others in the pursuit of their goals
